| Raw and Grey |
| Pani ki khoj |
| Raw and Grey |
| Pani ki khoj |

They all ran, wrapped in long meters of silk .Nandini for Samir , hitting everything which came on the way , all those brass articles, endless satin red curtains , through the huge mansion , burning her dupatta on the way.
Paro for Devadas in a red bordered white saree, rippling behind……calling “deva..oh deva re…deva….………..”.Again smashing the brass articles and yes there was some fire here as well , doing some burning admix those red curtains, through those twist and turns & long passages of the haveli.
Sakina for Imran( twice), this time the long hair waved along with the white Lahanga in the first sequence and a black one in the second shot with all that peacock blue backdrop , smoothly and swiftly towards her love. They all ran as if there is no tomorrow.
If unable to recollect have a look at them on youtube. They all are similar.
Wonder why dint he made Michelle run in Black.
Movies were released, some appreciated, some bombed at box office and then gone. The Actress enacting the sequences changed from Ash to Sonam…..But what remained was the character. There’s a bit of Nandini, Paro ,Sakina in each other …at least till the characters were on the papers , in the scripts , in the mind.
Every Director’s or may be writer’s movies we see has something in common. I am not talking about the typical bollywood formulas or categories or camps or the style or the things which are retained deliberately or automatically. This is all about a personal touch, a deep unsaid emotion, an unfulfilled ambition, a message, a rebel, learning, preaching, an experience, a lost love, a dream…. Which the person was unable to live through in real life is portrayed in the reel life.
Yes , movie making is an industry, it is money making, and it is business,it's showbiz!!. But it is also an art –a craftsman’s creation, a visionary’s vision, a mother’s baby, a never ending search and drive for lost past & unseen future.
No this is not about the Mall culture of the metros or is it? Read on to find out while I myself will figure out while writing what this post ends up in.
Central is heavily rushed at any hour of the day as the PVR crowd is added to the other general mall crowd plus the huge eating joint crowd. You will find ((Shoppers Stop+Pantaloons+Lifestyle ) * products) @ Central.Yeah but if you are looking for a very specific piece in terms of size/color/variety this is NOT the place to look for.
Malls are not the place to shop for those people who have taken the decision and are very sure/keen of what they want in terms of all the specifications of the product. You may not find the right size if the color is there, or vice versa.
It’s a place where one generally goes and picks up the stuff without deciding or one who knows “where“ to buy but not “why” to buy. I have been searching for “Mera wala Blue” casual shoes at all these places. Successfully found it at both shoppers & central but of 4 and 8 number sizes L that too single piece.
When it comes to trendy clothing, Lifestyle& City center is the place to look for. It does has all the fashionable chic clothes + the chics (good for guys) .The crowd also includes Ok type boys…Where do all the handsome looking men shop? We haven’t seen many..annnn!! I know now , probably we are too busy shopping and trying out stuff rather than looking here and there: D. but Central crowd always has a bunch of annoying lafangas sitting on seats of every floor who come just for bird watching.
And if taking about malls how can one forget the multiplexes. During college days (that’s only 2 years back) watching a movie consumed 35(ticket -balcony was preferred) + 10(coke)+10(popcorn)+10 (bus/auto/transport)= 65 rupees.
65 was spent once in say.three months and now movie watching has almost become a weekly business or at least monthly .
I think I can go on and on this; there are so many mall strategies yet to be told the 999 price tag and all …phew! Stop!
Those were the consumer behavioral norms of the past. These are the behavioral patterns of the generation pre-liberalization.
However, just as consumer mindsets and attitudes have taken a step change since the opening up of the economy and the advent of consumerism, so too have consumer behaviors seen a 'sea change' during the same period.
Peter Drucker said, "The purpose of business is to find a customer." Theodore Levitt elaborated that "the purpose of business is to create and keep a customer". However, today business is moving towards what Jason Jennings and Laurence Houghton said, "The purpose of business is to find, keep and grow the right customer.